Marketing your self-published book

Marketing selfpublished books explained in 9 basic steps. It should be a tightly woven overview or synopsis of your. Book marketing tips for selfpublished authors bookbaby. Mar 15, 2016 marketing a book on amazon is a very specific task and can be different from general book marketing, since you have to play by amazons rules. How to market childrens books online selfpublishing advice. Unfortunately, social media alone will not sell your book. Your book description is a very key element in how to market a selfpublished book because its one of your best sales tools. For a selfpublished author, marketing the book can be more important than writing it.

My wall street journal colleague adam najberg wrote a thriller set in china and tried publishing it himself. Listed below are some book marketing ideas and strategies that you should take into consideration while marketing your self published book on your own, 1. Karen inglis is a successful selfpublished childrens author with close to 10,000 sales across five titles. Matador offers inhouse trade marketing and media and pr services for books and ebooks, based on many years of active marketing knowledge and experience. If you are just starting your selfpublishing journey you.

Marketing your selfpublished book self publishing advisor. So, if youll have to promote your book all by yourself anyway, then why surrender most of your royalties and rights to a publisher. Apr 01, 2020 your book description is a very key element in how to market a selfpublished book because its one of your best sales tools. Marketing your selfpublished book involves a lot of focused work, typically as much work as it took to write the book in the first place.

A grand but overused tactic to improve kindle book sales is to spread your books amazon sale page link to as many free and paid book promotion sites as possible. Yes you might find your book being given away on free sites but more sharing more people know about you. It easy to find engaged audiences who are already interested in. Just like learning to write well and honing your craft, marketing also takes education and preparation but iuniverse is here to help. And it is important, because the effectiveness of your marketing strategy will. Book marketing strategies and ideas for self published authors. Self published book marketing for authors smith publicity. It is completely normal because you are trying to do something. With a quick internet search, youre sure to find lots of clever marketing advice, hacks, and tricks, but the best way to plan your promotional efforts is to start with the basics. Without the proper promotional tools and strategies, the effectiveness of your marketing efforts will be greatly diminished. Related posts 5 ways attending a publishing conference can help you succeed the people and posts of bookbabys independent authors conference making the most of writers. Marketing tips for selfpublished authors launch my book. Marketing your christian book is an essential part of the self publishing process.

Put a link to your book in your email signature and if youre a bestselling author, then make sure you say that. The title of this post should be credited because i have been asked how to market a selfpublished book or how to promote a book, so many. Marketing plays a huge role in any books success, but this is especially true for selfpublished books. These are resources i have personally researched and compiled for our own book marketing efforts over the years and now want to share these resources with you. Weve also provided the programs in the table below. Whether you call it self publishing, indie publishing, printondemand or hybrid publishing, there is no disputing the fact that authors now have many more options to see their work in print beyond traditional publishing. This is true of book publishing, and especially true of book marketing. Jul 19, 2018 put a link to your book in your email signature and if youre a bestselling author, then make sure you say that. Five simple ways to promote your selfpublished book. Congratulations, now youre a selfpublished author with your book floating around in the world. Well help you learn how to market a selfpublished book with these basic tips.

She regularly goes into primary schools and has held many book signings in. Book marketing creates awareness for a specific book among booksellers and consumers. Before you can sell your book, you need to market it. Debbie youngs summary of allis guidebook on the subject will kickstart your bookstore marketing plan. If you think your book fails on any of the first three points, you will probably be wasting your time trying to implement the remaining book marketing tips and advice.

That is the first, most essential step to marketing your book. This is a vital step in the promotion and marketing of your book, andif done rightwill make the rest of the process infinitely easier. Dont enable the digital rights management option in your kdp dashboard. Successfully market your self published book with smith publicity. Sep 12, 2019 boost your books success and sell more copies of your book by following 20 marketing tips and tactics for selfpublishing authors. Many selfpublished authors have no interest in sales, advertising, or business in general, as they tend to be altruistically artistic. Wondering whether its worth trying to get your selfpublished books into bookstores. She regularly goes into primary schools and has held many book signings in waterstones and independent bookshops across southwest london. There are hundreds of ways to market selfpublished books. How to market selfpublished books in the digital world. Matador offers inhouse trade marketing and media and pr services for books and ebooks, based on. Alternative marketing methods, book marketing, elizabeth speaks, holiday marketing alchemy, in your corner, marketing your selfpublished book, uncategorized the alchemy of holiday marketing part i in my last post, i introduced the idea that marketingspecifically marketing as regards selfpublished booksis a kind of alchemy. The book promotion professionals at iuniverse have established a few key marketing tactics and tips to help you.

This is a vital step in the promotion and marketing of your book, andif done rightwill make the rest of the process. Identify your future readers so you can find the right way to reach them. In this post, i share over 100 places to promote christian books in response to a question i received. With a few key steps, an author can build a loyal following, get the word out about his or her work, and get. A book blog, in which you write updates, corrections, errata and respond to reader comments and suggestions.

Book marketing and selfpromotion resources iuniverse. Before you publish a book or before you even start writing it. Lets go through a quick list of some tips and tricks you can employ to help make marketing your book more successful. Write the best book you canthen, write your next one. This book blog may become the basis for the second edition of your book. The book promotion professionals at iuniverse have established a few key marketing tactics and tips to help you develop a great strategy for promoting your book. Weve also provided the programs in the table below to help you. It easy to find engaged audiences who are already interested in your genre or field, and podcast hosts are always looking for new guests to cover compelling topics. Sep 15, 2014 marketing your self published book involves a lot of focused work, typically as much work as it took to write the book in the first place. After that just follow the plan, make adjustments when necessary, and.

How to market your selfpublished book without a budget or. Marketing your christian book is an essential part of the selfpublishing process. Many, if not most authors who selfpublish for the first time make mistakes. When youve just spent time finishing a project, that can be hard to remember. But without marketing your book, no one beyond your friends and family will read it. However, if you dont get the following nine marketing strategy basics right first, you could be wasting a lot of your time, energy and money.

Alternative marketing methods, book marketing, elizabeth speaks, holiday marketing alchemy, in your corner, marketing your selfpublished book, uncategorized the alchemy of holiday marketing part i. But if its your goal to reach readers other than friends and family, then selfpromotion is a. Apr 02, 2020 book marketing for selfpublished authors. Guide to selfpublishing your christian book xulon press. The first step to ensure a great marketing plan is by writing a great book. When marketing your first book, you need to check your pride at the door and be just a tad bit shameless. Sep 09, 2017 many book authors think social media will be the solution to selling their books. If you are just starting your selfpublishing journey you might as well get our 2018s best selfpublishing resources article. The goal of marketing, of course, is to generate book sales. Find out who your book appeals to, get to know those people well, and be where they are, both online and off. In marketing my own selfpublished books, ive found a number of helpful and some not so helpful channels to get the word out which ill share in this article. The title of this post should be credited because i have been asked how to market a selfpublished book or how to promote a book, so many times. For many selfpublished authors, book marketing can be intimidating. My first suggestion for effectively marketing your book is to start with your closest connections.

Many book authors think social media will be the solution to selling their books. After all, us authors already have one of the best possible marketing tools at our disposal. First of all, packaging, meaning book cover and book blurb aka, your product description. Marketing a book on amazon is a very specific task and can be different from general book marketing, since you have to play by amazons rules. Social media wont sell your books 5 things that will youtube. Aug 01, 20 promote and market your book like a master. But if its your goal to reach readers other than friends and family, then selfpromotion is a must. You need a great plan, a catchy hook for your book to. Podcast interviews have quickly risen to being one of the best outreach methods you can pursue for marketing your selfpublished book. Begin drumming up interest in your book by engaging your audience. Successfully market your selfpublished book with smith publicity. Had your fingers burned and want to try again but not sure of best approach. Boost your books success and sell more copies of your book by following 20 marketing tips and tactics for selfpublishing authors.

I spent a long time studying the promotional methods of successful selfpublished authors before i released my debut thriller, hunter. So i apologize to all those who have asked me these two. Listed below are some book marketing ideas and strategies that you should take into consideration while marketing your selfpublished book. It should be a tightly woven overview or synopsis of your book, with a headline that sparks interest and compels a reader to keep reading. Nov 18, 2014 marketing your self published book involves a lot of focused work, typically as much work as it took to write the book in the first place. If you think your book fails on any of the first three points, you will. Be wary of marketing consultants who offer to help you market your book for a fee. Book marketing for selfpublished authors best strategies.

Prepare your book with a good cover and professional editing. In general, the function of a book marketing department in a traditional publishing house is to help the various sales departments get your book in front of bookstore buyers, book distributors and. Marketing is the one aspect authors, again and again, lament gives them the biggest headaches. Without the proper promotional tools and strategies, the effectiveness of your marketing efforts will be greatly. Book marketing strategies and ideas for selfpublished authors. These are resources i have personally researched and compiled for our own book marketing. Your book or author website andor blog should be a. With a few key steps, an author can build a loyal following, get the word out about his or her work, and get people to buy it. But the good news is that marketing is also about fostering. Six powerful ways to market childrens books 30 day books. I will begin my advice on how to promote a selfpublished book with the three key elements a book needs to stand any chance or success. Five tips on how to promote your selfpublished book. Jul 22, 2017 wondering whether its worth trying to get your self published books into bookstores.

Xulon press is committed to offering successful marketing and promotional solutions that work. Identify yo ur target reader, find out where he is, and think like that reader in every aspect of your marketing. Nov 22, 2016 what does it take to promote your selfpublished book. Aug 16, 2018 well help you learn how to market a selfpublished book with these basic tips. Here are five tips on how to promote your selfpublished book. Podcast interviews have quickly risen to being one of the best outreach methods you can pursue for marketing your self published book. After publishing your book, youll want to promote it to prospective readers. For a selfpublished author, marketing may seem like a daunting taskits at least half the work of selfpublishing. Whether you call it selfpublishing, indie publishing, printondemand or hybrid publishing, there is no disputing the fact that authors now. Marketing your book or ebook is probably the hardest part of successfully self publishing a book. I wont, however, because it would end up being a very long list of credits. Marketing your selfpublished book is a time consuming and difficult job.

What does it take to promote your selfpublished book. Mar 23, 2016 for a selfpublished author, marketing may seem like a daunting taskits at least half the work of selfpublishing. You can promote your book yourself with email, websites, and other outreach. And good news if you dont write childrens books, you can take these principles and strategies and apply them to your own genre and. For a self published author, marketing the book can be more important than writing it. Marketing your book for selfpublishers and indie authors. And it is important, because the effectiveness of your marketing strategy will ultimately make or break your book sales. After that just follow the plan, make adjustments when necessary, and listen to your readers. For anyone who wants to go indie, know that these are the first things your readers are going to see when they go to the kindle store or the nook book store, or the itunes ibook store. Developing a promotional strategy webinar recording youtube. Marketing your selfpublished book indie author tips. But the good news is that marketing is also about fostering connections and relationships, which can be rewarding to you and your fan base. Marketing takes planning, organization, and consistent action.

Shes sharing 11 powerful ways to market childrens books. With a quick internet search, youre sure to find lots of clever marketing advice, hacks, and tricks, but the. I will begin my advice on how to promote a self published book with the three key elements a book needs to stand any chance or success. Dec 17, 2016 karen inglis is a successful selfpublished childrens author with close to 10,000 sales across five titles. Jul 23, 2015 in this post, i share over 100 places to promote christian books in response to a question i received. But if you are publishing by yourself and wish to be read by as.